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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

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  • #growth-driven-design

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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
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  • #video-production
  • #lead-generation

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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
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  • #pr
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  • #hubspot
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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

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  • #storytelling
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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

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  • #media-relations
  • #lead-generation


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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

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  • #media-relations
  • #white-paper
  • #webinar
  • #magazine


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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

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  • #referral-traffic
  • #content-marketing


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The Value of Retrospectives After Marketing Projects

For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media ...

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5 Ways to Grow Your Blog Audience

Design
March 12, 2013

empty auditoriumContent marketing needs more than great writing to yield results. Even if you’re generating blog posts, white papers, and video, your efforts may fall short in reaching the right prospects for your business. Along with creating engaging content, you need to focus your efforts on building a steady audience.

A blog audience is a powerful marketing investment. Your blog’s visitors are more than just readers and followers — they’re prospects, existing customers, and brand advocates who can share your content and help your audience grow. Your blog strategy should focus on these five elements for growth:

1. Conduct Keyword Research for SEO

Before jumping into writing, make sure that you have a plan — write smart content by focusing on the keywords and terms that are most relevant to your business. Organic search is a powerful tool for bringing visitors to your website and blog. Before you even begin writing, check into your search rankings for key terms and identify what needs a little extra boost. Are more people looking for “Houston based neurosurgeons” or “Spine surgery in Houston?”. Are you ranked 11th (top of page 2) for a key term and looking for a way to get onto the first page? Write a valuable blog post around that keyword. Remember that your high quality blog content will always be a powerful tool for improving your rankings in search.

2. Be Active About Guest Blogging

At face value, you may think that guest blogging is an unnecessary time sink. Why write content for another website when you could be investing time into your own blog?

The truth is that guest blogging is a powerful networking tool. For one, the practice is valuable for building inbound links that boost web traffic levels and influence SEO. By writing content for blogs with existing audiences, you get your name in front readers who are interested in what you have to say.

Blogging is all about a community. Guest blogging will help you tap into existing communities that can help grow your own.

3. Host Expert Interviews

Your content shouldn’t be all about you — make it about your customers, prospects, industry, and professional network instead. Develop your blog into a platform for thought leaders and experts to share their perspectives for the community.

Interviews are invaluable techniques for getting this process off the ground. Beyond adding valuable perspectives to your blog content, the experts you interview may link back to your post and share your content with their networks.

4. Seek Interview Opportunities

Interviews are not a one way street. If you are an expert in your industry, look for opportunities to share your perspectives through other media channels. Interviews are powerful tools for sharing your perspectives, reaching new communities, and establishing yourself as a thought leader.

Waiting for interview opportunities to come to you is the wrong approach. You need to be active in your search for industry blogs that may be interested in profiling you. Make connections with fellow business owners, blog managers, and editors. Don’t be salesy — instead, pitch the opportunity as a partnership, and look for areas of mutual value.

5. Merge Efforts with Your Social Strategy

Content marketing and social media go hand in hand. Make sure that you set up your blog and social media accounts as complements to one another instead of separate platforms.

If you’re active on Facebook, make sure to always share your blog content on your page — ask your community members to ‘like’ or ‘share’ your content, and consider using the promoted stories feature too.

If you’re active on Twitter, make sure that you share all content with relevant hashtags. Become a part of existing conversations so that prospects and readers can find your brand.

Final Thoughts: Be Patient and Persistent

The process of growing your traffic stream takes consistency, time, and energy. Don’t give up — when it comes to audience building, slow and steady wins the race.

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Image Credit: Giampaolo Macorig

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August 29, 2016 Sharp shootin', bourbon drinkin', good grub cookin', Director of Strategy, Mr. Nathan Yerian, is the strategic brain behind Adhere Creative. Always aiming at success, Nathan is the unrelenting force behind innovative marketing campaigns for the agency and its clients. When he's not preoccupied rocking the marketing scene, you'll find him unwinding by the pool or enthusiastically slaving away in the kitchen, creating culinary masterpieces. See All articles
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