Thought leadership need not be complicated to start. With the abundance of helpful digital tools out there, you can get your thought leadership campaigns going in no time. Here are a few tools that can really help you get started.
In the first step of thought leadership you’ll want to lay your foundation by researching your ideal clients, industry outlets, and competitors. The following tools can help you achieve this.
The second step is to select and establish your thought leader. In this particular step, you’ll want to find the best person for the job. Thought leaders need not necessarily be the owners of your company. You’ll just have to look carefully at the expertise they bring to the table, their willingness to step into the role, and delegate a marketing team to help them fulfill their roles.
To establish them, your initial tools are the content outlets you already possess such as:
Use these channels to assert your thought leaders’ influence by sharing content of value to your intended audience. Look into industry groups, forums, and other spaces online where your audience congregates and participate in the conversations in a meaningful manner regularly.
Next, we get to start developing content! From blogging, to PR, to speaking engagements there are a lot of content forms to pick from. These resources will help you to determine what will be the most affective topics for your audience.
Once the content is created its time to distribute your thought leadership material to your audience. There are free and paid ways to do this while still targeting the audience you desire.
Last but not least is analyzing and refining your thought leadership strategy. Constantly evolving your message will help to ensure you’re offering value to the right people.
Ultimately, as with any other campaigns, the keys are starting and consistency. Plan your thought leadership campaigns and take advantage of the features of these tools to get going successfully.