Professionals have always been told that it’s better to have a specialty than to take a jack-of-all-trades skillset. Marketers are no exception.
In the golden years of advertising, you could specialize in art, copy, or accounts. Now, as marketing is further fragmented, you could have any number of specialties—SEO, email marketing, social media, content creation, distribution, strategy, PPC, and so much more.
Individual specialties have dictated the traditional structure of marketing organizations. Teams are set up in silos and operated according to functional expertise.
This is how it’s always been done—but it doesn't have to be that way. To better engage with customers, it’s time to adopt a one-team structure in marketing.
Ready to start experimenting with projects using the one-team structure? Download our free eBook, 5 Types of Digital Marketing Campaigns, to gain some inspiration for where to start.