Patience-The Missing Key to Brand Awareness ROI April 5, 2018 We're living through the most data-driven era of business and it's having a significant impact on marketing departments of all sizes. Now more than ever, marketing leaders are under pressure to prove ... Read More
Jobs-to-be-Done Branding to Find Your Positioning March 29, 2018 People don't want to buy a quarter-inch drill. They want to buy a quarter-inch hole!-Theodore Levitt This quote has become something of a rallying cry for marketers. We don't want to just push our ... Read More
The What and Why of Brand Positioning Statements March 22, 2018 Updated March 2020 The heart of who you are—and what you can provide to your customers that others can’t—is going to be what gets buyers to choose you over the competition. This is why developing a ... Read More
B2B Branding Beyond Your Name Or Logo: 3 Things You Might’ve Missed July 26, 2017 There is often a misconception that a “brand” is simply the logo, the color scheme, name, or font a business utilizes. Although branding got its humble origins from burned insignias on products back ... Read More
Our Most Popular Article A Marketing Budget Example that Covers All Bases and Ensures ROI February 13, 2018 Adam Marquardt Updated July 2020 As you put together your overall marketing strategy, a couple of crucial questions might arise. Namely, what are you going to spend money on? And why? The answers can seem fuzzy, especially when you want measurable (and great) results...but that’s where a marketing budget example comes in. Here, we’ll share some essential considerations up-front, along with a sample budget that makes sure all the important aspects are covered, enabling you to report achieved goals and higher returns. Read More Digitial Marketing