Infographics: What Small Businesses Should Know March 10, 2014 Data is the future of marketing. Numbers dictate and align business strategies with opportunities in the marketplace. They are an invaluable storytelling tool, and the lifeblood of your business. ... Read More
9 Tips for Effective Ebooks February 28, 2014 Creating ebooks that offer value can help position your business as a thought-leader in your industry. It's a great way to go in-depth with topics that may be too wide to cover in your blogs and ... Read More
What is Structured Data and Why Does it Matter for SEO? June 13, 2013 Structured data allows search engines to not only crawl your site, but to truly understand it. Yes, even search engines can have a tough time deciphering web page content. Some elements that seem ... Read More
3 Stupid Ways Companies Are Misusing QR Codes January 3, 2012 Everyday I see more and more QR codes. The more QR codes I see, the more I see examples of marketers clearly not knowing what they are doing and causing their companies to look...well, stupid. If you ... Read More
Our Most Popular Article A Marketing Budget Example that Covers All Bases and Ensures ROI February 13, 2018 Adam Marquardt Updated July 2020 As you put together your overall marketing strategy, a couple of crucial questions might arise. Namely, what are you going to spend money on? And why? The answers can seem fuzzy, especially when you want measurable (and great) results...but that’s where a marketing budget example comes in. Here, we’ll share some essential considerations up-front, along with a sample budget that makes sure all the important aspects are covered, enabling you to report achieved goals and higher returns. Read More Digitial Marketing