The Theory of Escalating Engagement: Investigating Google's Algorithm July 21, 2015 In the ever-dynamic world of SERP rankings, there is a common understanding among marketers that a direct correlation exists between search rankings and conversion rates. Read More
4 Marketing Automation Lessons To Secure Lead Conversion February 3, 2015 Marketing automation, when executed correctly, allows both big and small companies to market to and nurture prospects with personalized and useful content via a multitude of channels. Using marketing ... Read More
What is Structured Data and Why Does it Matter for SEO? June 13, 2013 Structured data allows search engines to not only crawl your site, but to truly understand it. Yes, even search engines can have a tough time deciphering web page content. Some elements that seem ... Read More
Our Most Popular Article A Marketing Budget Example that Covers All Bases and Ensures ROI February 13, 2018 Adam Marquardt Updated July 2020 As you put together your overall marketing strategy, a couple of crucial questions might arise. Namely, what are you going to spend money on? And why? The answers can seem fuzzy, especially when you want measurable (and great) results...but that’s where a marketing budget example comes in. Here, we’ll share some essential considerations up-front, along with a sample budget that makes sure all the important aspects are covered, enabling you to report achieved goals and higher returns. Read More Digitial Marketing