6 Tips for Optimizing Small Budget PPC Campaigns December 5, 2012 The beauty of search engine marketing (SEM) is that you can attract website visitors for pennies (literally). Remember the days when all you could afford was a late-night television commercial on a ... Read More
5 Myths About Online Advertising October 18, 2012 According to a recent Interactive Advertising Bureau (IAB) study, online advertising accounted for 3.7 percent of the United States’ gross domestic product (GDP) in 2011. To say that online ... Read More
Beyond Search: 5 More Advertising Channels to Find Customers September 11, 2012 You’ve reached a point where your search campaigns in AdWords, Bing, and Yahoo campaigns are completely crushing it. Obviously, you’re doing something right, so why not expand your efforts to find ... Read More
PPC Advice for Small Business Budgets August 22, 2012 Pay per click campaigns have the potential to generate strong returns for your business. With a small marketing budget, you can easily find new customers who are interested in your service or ... Read More
The Dos and Don’ts of Rockstar Pay Per Click Management July 10, 2012 In the United States, PPC has evolved into a $19 billion dollar industry. Today, the competition for acquiring clicks, conversions, and customers is fiercer than ever. Proper pay per click management ... Read More
Our Most Popular Article A Marketing Budget Example that Covers All Bases and Ensures ROI February 13, 2018 Adam Marquardt Updated July 2020 As you put together your overall marketing strategy, a couple of crucial questions might arise. Namely, what are you going to spend money on? And why? The answers can seem fuzzy, especially when you want measurable (and great) results...but that’s where a marketing budget example comes in. Here, we’ll share some essential considerations up-front, along with a sample budget that makes sure all the important aspects are covered, enabling you to report achieved goals and higher returns. Read More Digitial Marketing