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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

  • #inbound-marketing
  • #hubspot
  • #lead-generation
  • #growth-driven-design

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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

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  • #referral-traffic
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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

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Understanding the Millennial Experience
August 23, 2018

Whether you’ve just launched a startup, are running a growing business or have opened your doors long ago but are now seeing lackluster results from your marketing efforts, one of your main considerations now may be how you can understand the millennial experience. 
Millennial is the term given for ...

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Understanding the Millennial Experience

Inbound Marketing Content Marketing Marketing
August 23, 2018

Whether you’ve just launched a startup, are running a growing business or have opened your doors long ago but are now seeing lackluster results from your marketing efforts, one of your main considerations now may be how you can understand the millennial experience.


Millennial is the term given for people who were born between 1981 and 1996, according to recent Pew Research data as noted in Esquire. People who are categorized as millennials grew up at the dawn of the Internet era. They have had to adapt to changes in technology that their younger counterparts have grown up taking for granted.

Facts About Millennials

Before you can successfully market to them, it pays to learn about some key millennial demographics:

man

Age range 22-36

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Grew up in a healthy economy that later declined

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Came of age at the start of the Internet era

certificate

One-third have a bachelor’s degree, according to NPR

money

Average income of millennials is $35,592 per year, according to Bureau of Labor Statistics quoted by SmartAsset

family

Millennials are tending to delay marriage and having babies, with the average first year of marriage 27 for women and 29 for men (from women aged 20 and men aged 23 in 1960), per NPR.

What Do Millennials Value the Most?

Millennials tend to want something exclusive that will make them feel like a group set apart from others, noted HubSpot. Since they spend 25 hours or more online, make sure to meet them where they are. Use social media channels to announce goods or services as well as to provide information that your audience might be interested in, even if it has little to do with your business or product line.

Millennials do not appreciate gimmicky sales techniques. They are looking for something that is unique and easy to locate with their smartphones. 


Challenges Millennials Face and Their Effect on Buying Habits

To become more familiar with the millennial experience, it’s useful to understand the unique challenges they face and how those challenges affect their lifestyle choices as well as their purchasing habits.

Remember that millennials came of age during trying economic times, and they will naturally seek to get the best value for their money (and not to get better things for less money), according to HubSpot.

I
t’s also worth noting that millennials favor doing business with companies that do good in addition to doing business. If you donate back to the local community or have programs such as for each pair of shoes that you sell, you will donate a pair of shoes to a needy child, you should promote these details to show your value and encourage millennials with similar values to stick with you as a customer.

A millennial will just as likely ask friends through social media about what product to buy, doing research with their crowd instead of making all the initial cost and value comparisons themselves through reviews.

Given the amount of foot traffic your business currently gets from millennials and likelihood that this demographic will account for a large amount of your bottom line, it makes perfect sense to craft marketing messages that will resonate with this particular age group. And the way they get the message will be crucial too. Since millennials spend so much time online, it would behoove you to take advantage of social media, using Twitter, Linkedin, Pinterest, Facebook and so on to reach them where they are.

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In turn, since millennials are so devoted to staying connected with one another and sharing information with peers, you can expect to see word of mouth (via social media, email, text and other updates) spreading from them online about your company.

Make sure that you continue to not only communicate through your social channels, but that you also have at least one staff person assigned to monitor them for praise as well as criticism so you can address them immediately.

Top 10 Influential Social Media Marketing Campaigns of 2017

Inbound Marketing Content Marketing Marketing

August 23, 2018 Alex is an outgoing creative from St. Louis, MO who is passionate about business development and creative strategy. As a Marketing Manager, Alex supports the Adhere Team with marketing strategy, content development, and lame dad-jokes. He thrives in a fast-paced environment and enjoys multi-tasking. You can find Alex on PS4, in the gym, or jamming some guitar. See All articles
Want to market healthcare to millennials? We will show you how! Download our free whitepaper.
Want to market healthcare to millennials? We will show you how! Download our free whitepaper.
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